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Publer: Alternative to Ocoya & SocialBee

Publer is a social media management platform that allows you to collaborate, schedule & analyze your posts on social media platforms.
Tool Highlights
A brief and concise overview of this tool at a single glance
  • Customize, preview, and schedule up to 500 posts simultaneously across all major social networks
  • Alternative to Hootsuite & SocialBee
  • Collaborate with your team and access comprehensive insights and analytics
  • Best for digital marketers and social media managers who want to effectively manage and grow their social media presence
Tool Type
Pricing Model
Video Source: AppSumo Official YouTube Channel
Tool Description
A detailed overview of this tool to learn more about it

Publer takes all the chaos of social media posting and consolidates it into one stress-free platform. It lets you schedule up to 500 posts at the same time using a multi-post creator, a bulk media uploader, a CSV file, or an RSS feed. The RSS auto-import feature also lets you schedule new content for increased control.

Pick the best times for your content, or let Publer take the wheel and schedule posts for you after you define a posting schedule. There’s even the option to automatically recycle posts after a certain time—that way, you can make production easier or remind your followers about an upcoming event.

Simply create a base post, then customize and preview it for each social network, saving you loads of time. You can also easily watermark all photos and videos with your logo to make sure shares are benefitting your brand, as well as tag a location for quick navigation.

It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and YouTube, as well as integration with Canva. You’ll also get URL shorteners like PixelMe, Switchy, JotURL, RocketLink, RetargetKit, Bitly, and Rebrandly for easy sharing.

You’ve got complete control of your posts after they hit the networks, too. Schedule three different types of callback actions to boost engagement: follow-up comments, auto shares, and auto deletes. Get those hashtags going in follow-up comments, take advantage of your other channels with auto share, and clean up expired promotions with auto delete.

The hashtag generator even offers relevant suggestions, letting you sit back and relax. It is social media on autopilot. It also makes it easy to collaborate with designated teams. Teams are separate entities, each with its own social accounts, posts, and analytics.

Control the roles and permission levels for streamlined workflows, plus set approval requirements for posting. With the media library, all your files will be organized in one place, and you can even import from Google Drive, Dropbox, Unsplash, or your desktop.

Tool Features
Explore the main features of this powerful tool.
  • Link in Bio on Instagram: Draw attention and promote sales on your eCommerce website, drive huge engagement on different social networks, and increase blog site visitors.
  • Smooth Scheduling Experience Begin: Craft new social media posts individually or in bulk and aesthetically organize them on the calendar. Drag & drop, find new content ideas, filter, and search as needed.
  • Fit All Your Thoughts in One Thread: Deliver all the necessary details. Create up to 15-tweet-long threads or tweetstorms to increase blog traffic, boost sales and collect more engagement on your posts with less effort.
  • Browser Extension: Simplify your content planning by sharing text, photos, and links instantly across socials using Publer’s browser extension. Avoid and replace the messy tabs and boost productivity by letting Publer pop up as a small window - wherever you are.
  • Publer Analytics: An online reputation comes with a price. Understand what performs best and what requires attention. Analyze activity in one all-inclusive dashboard.
  • Workspaces: Manage several brands, businesses, or clients by organizing the social accounts, members, posts, assets, and insights into dedicated spaces.
  • Bulk Scheduling: Save mountains of time by creating and scheduling social media posts in bulk.
  • Automatically Recycle Your Social Media Posts: Bring attention to your top-performing posts and drive brand awareness simply by recycling. Manage the frequency, and start/end date, and keep an eye on your virtual calendar.
  • Social Media Content Curation: Develop a strategic social media marketing plan by utilizing all the features that Publer provides. Personalize your online presence by carefully curating your posts: format the text, preview posts, and save time.
  • Organize and Manage All Visuals in One Library: Publer provides a unique visual experience by helping you keep every photo, video, and Gif organized in one place. Give your marketing team some peace of mind with easy storage of designs, filtering, and adding notes to each piece of media.
  • Automatically Post and Schedule from RSS Feed: It’s time to get your social media posts under control by promoting interesting and thumb-stopping content for your audience. Import, archive, filter, and schedule new articles from any global website you prefer.

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