Fraud Blocker uses a unique scoring system to analyze website visitors and determine your real-time fraud score. This score helps you identify fraudulent or invalid sources of ad traffic, like malicious bots or click farms.
You'll be able to constantly track excessive click frequency, misleading referral data, high ratios of IP addresses to device IDs, and loads of other data points. Plus, you can view fraud scores for individual site visitors based on their IP addresses and device fingerprints.
This tool automatically blocks IP addresses that score poorly, so you never let any bad apples slip through the cracks. By connecting your Google Ads account, those bad IP’s will be sent directly to each of your campaign’s exclusion lists in real time.
That way, both tools know exactly how to prevent your ads from showing up near any bots or fraudsters. Accidental clicks may not always be malicious, but they can easily drain your ad budget—especially on mobile.
Luckily, Fraud Blocker can identify which users accidentally click on your ad and immediately leave your website. Now this activity won’t count against you in the court of Google Ads, and you can stop wasting your ad spend on these misclicks.
Fraud Blocker even lets you track how much money you’ve saved now that your Google Ads are safe from bad clicks.You can also view your average Fraud Scores, blocked IP addresses, and visitor data like location, device, or recent clicks.
Best of all, you’ll be able to optimize ad spend across campaigns and outperform your stiffest competition. Thanks to Fraud Blocker, you can confidently run Google Ads campaigns without losing a single cent to bad clicks.