Persona by Delve AI leverages first-party and public data sources—as well as AI—to gain a deeper understanding of your market. You’ll be able to generate data-driven buyer personas complete with detailed, industry-specific insights super quickly.
You can also export your research in JPG and PDF formats to keep your team in sync as you refine your marketing strategy. With Persona by Delve AI, you can perform automatic market segmentation to refine your audience targeting on the fly.
Segment users automatically based on criteria like demographics, behavior, and location to profile your personas and understand their goals. That way, you’ll be able to get ideas for laser-targeted campaigns and fine-tune your messaging.
You can also extract sample customer journeys to identify consumer trends that drive your decision-making. Analyze B2C and B2B journeys for each segment, so you can predict how consumer behavior will impact your business and boost ROI.
You’ll be able to see where users drop off and discover opportunities to improve your customer journey. In an era of rapidly changing consumer behavior, now you can stay informed with personas that update automatically over time.
Best of all, Persona by Delve AI allows you to understand how you stack up against your competitors. You can easily create competitor personas to uncover their marketing strategies and discover new growth opportunities.
All you have to do is enter your competitor’s website domain and the tool will generate data-driven user personas in minutes.