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Publer Review: Best AI-Based Social Media Management Tool

Unleash the full potential of your social media presence with Publer, the best AI-powered all-in-one social media management platform that empowers businesses of all sizes. Collaborate, schedule, and analyze your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business, YouTube, and WordPress posts from one place. Read on to learn more.
Mohammed Wasim Akram
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Last Updated: March 28, 2023
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Do you ever feel overwhelmed with managing multiple social media platforms for your business? Do you find yourself spending hours creating and scheduling posts? What if there was a virtual superhero that could do it all for you?

Meet Publer, the best all-in-one AI-powered social media management platform that can help take your online presence to the next level.

As someone who's always been passionate about social media and online business, I know how time-consuming and overwhelming managing multiple platforms can be. That's why I was thrilled to come across Publer, a game-changing social media management platform.

Not only does it allow you to schedule and publish content across all major social media channels, but it also offers advanced analytics, collaboration tools, content creation, and AI assistant features that make social media management a breeze.

In this review, I'll dive deep into all aspects of Publer and how they can benefit your business. Get ready to say goodbye to the days of manual social media management and hello to a new era of effortless social media success.

So whether you're a solopreneur or a large agency, keep reading to see how Publer can transform your social media game.

Introduction of Publer

Publer is an all-in-one AI-powered social media management tool that can help individuals and businesses of all sizes manage their social media accounts with ease. This tool uses advanced technology to make posting, scheduling, and analyzing social media content effortless.

With Publer, users can collaborate with their team members to create and schedule posts for various social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business, YouTube, WordPress, and Telegram from a single location.

Publer, founded by Ervin Kalemi, began as a solution to help a travel agency in Tirana, Albania, to establish an online presence on Facebook. Now, with Facebook and Publer as a partner, the agency has become one of the largest in the country.

Since then, Publer has helped thousands of solopreneurs, freelancers, social media managers, small-to-medium enterprises, and big agencies to grow their businesses. Publer strives to empower your business's online presence and achieve your online success, which translates to its own success.

This powerful social media management tool allows users to analyze their social media performance, including engagement rates, follower growth, and audience demographics.

This information helps users to understand their audience better and make data-driven decisions to improve their social media strategy.

For example, Publer can be particularly useful for businesses that want to streamline their social media management and marketing efforts.

Restaurant owners can use Publer to promote their daily specials on Facebook and Instagram, schedule tweets about upcoming events, and even update their Google Business Profile to keep customers informed about their opening hours and location.

Similarly, an influencer can use Publer to create and schedule posts for all their social media accounts, including Instagram, TikTok, and YouTube. They can also track their engagement rates and analyze which types of posts are resonating with their followers.

Overall, Publer is a powerful tool that simplifies social media management and makes it easy for users to create, schedule, and analyze their social media content from one central location.

Its advanced AI assistant, ease of use, and compatibility with multiple social media platforms make it the perfect solution for individuals and businesses looking to enhance their social media presence.

Main Features of Publer

As a leading all-in-one social media management tool, Publer offers a range of features to help you collaborate, schedule, and analyze your posts on popular social media platforms.

In this section, we will explore the key features that make it the go-to tool for businesses and social media managers alike.

AI Assist

AI Assist of Publer - Screenshot - Toolonomy
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AI Assist by Publer is an innovative tool that uses artificial intelligence to help you manage your social media accounts. With AI Assist, you can generate content quickly and easily, create stunning images for your posts, and respond to comments like a pro.

The AI assistant can generate engaging post ideas and copy based on trends and even suggest A/B text versions for you to choose from. It can also create high-quality images that are perfectly suited to your brand and style.

Plus, AI Assist can complete your text in a snap, guaranteeing professional and polished messages. It even allows you to reply to comments with personalized responses generated by AI algorithms.

With AI Assist, you can also use AI-generated blocks for WordPress-powered sites, rephrase paragraphs, or even write SEO-optimized articles.

Overall, AI Assist by Publer is an efficient and accurate content creation tool that can help you unleash the power of AI in your social media management.

Link in Bio

Link in Bio of Publer - Screenshot - Toolonomy
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Publer's Link in Bio feature for Instagram allows businesses to optimize their marketing strategy by promoting sales, driving engagement and traffic to their eCommerce website, social networks, and blog sites.

Once signed up, a unique link can be added to the Instagram bio which can be customized with up to 15 other links.

By adding respective links to scheduled or already posted Instagram posts, each post will become clickable and trackable on the Link in Bio profile.

The profile includes clickable links to the Instagram account, website, and additional sources presented horizontally like Instagram Stories.

Overall, the Link in Bio feature by Publer is perfect for businesses that want to improve their Instagram marketing strategy without changing their Link in Bio ever again.

Calendar View

Calendar View of Publer - Screenshot - Toolonomy
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Publer's calendar feature offers a smooth scheduling experience where you can create and manage social media posts individually or in bulk. Easily organize your posts on the virtual calendar by dragging and dropping them to different dates.

Filter, search, and find new content ideas as needed. The Social Media Holiday Calendar helps you keep up with national, international, and awareness social media holidays, while the Best Times to Post feature displays the optimal posting times based on previous engagement.

The Instagram Feed Preview allows you to refine your aesthetic by planning visuals and scheduling posts with pre-set time slots.

Workspaces

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Publer Workspaces are advanced collaboration features designed for large and ambitious teams. With Workspaces, you can create a separate digital environment for each brand, business, or client you are working on.

You can easily manage your workflow and switch between dedicated Workspaces to keep everything organized.

Workspaces also offer a two-layered social media approval process, internal notes and comments, personalized client calendars, live-post previews, and analytics to inform your decisions.

With Publer Workspaces, you can collaborate with your team, clients, and stakeholders seamlessly, delivering quality and quantity to your clients.

Browser Extension

Browser Extension of Publer - Screenshot - Toolonomy
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Publer's Browser Extension simplifies content planning by allowing you to instantly share text, photos, and links across all social media platforms with a single click.

Avoid messy tabs and boost productivity by letting Publer pop up as a small window regardless of where you are.

The extension has three ways to use it: the Share button, Share selection, and Share links. You can effortlessly share memes, high-resolution photos, and other designs with your network, select a text to share, or share important links.

The extension allows you to customize posts, add follow-up comments, hashtags, and format text in a user-friendly window. And the best part, it's available for Google Chrome, Mozilla Firefox, Safari, and Edge.

Analytics

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Publer Analytics is a tool that helps you analyze your social media performance, and see which posts are performing well and which ones need attention in a single dashboard.

It provides insights on what works best, helps you connect with potential customers, identify evergreen content, and syncs past insights from published posts to help you develop a more effective social media strategy.

You can track the total number of followers and page likes, access insights such as reach, engagement, link clicks, and video views, and rank all posts by date, reach, and engagement. You can also share content at peak times, gain demographic insights, and export data as PDF files.

Curate Posts

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Publer is a social media management platform that helps you create a strong online presence by curating high-quality posts. You can format text, use emojis, and keep track of character count in real-time.

You can also curate visuals by importing media from various sources or designing unique visuals with Canva or VistaCreate.

Customizing posts for each social network is essential for high engagement, and Publer provides tools such as location, watermarks, signatures, and auto-sharing to improve reach.

Preview posts before scheduling and create multiple posts in bulk using the composer, with the built-in photo editor ensuring consistency across all your social accounts.

Bulk Scheduling

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Bulk scheduling is a feature in Publer that allows users to save time by creating and scheduling multiple social media posts at once.

Users can choose to add posts manually, upload up to 500 visual content at once, or import and schedule from a CSV file. Publer also offers four scheduling modes, including manual, auto-schedule, recycle, and recurring.

Additionally, Publer provides extra tools to customize each post, such as adding location and general information, auto-sharing across social media platforms, and automating post deletion.

Other hidden superpowers of bulk scheduling include reusing posts, bulk-selecting and sharing media, sharing RSS feeds, and promoting trending articles.

Overall, bulk scheduling with Publer is a powerful tool for social media marketing that can help users save time, stay consistent with posting schedules, and keep an active social media feed.

Recycling

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Publer allows you to recycle your top-performing social media posts by managing their frequency, start/end dates, and scheduling them in a virtual calendar.

This ensures that your content reaches a wider audience in different time zones and increases your brand awareness. Evergreen content, which is timeless and unaffected by updates, can be recycled again and again while maximizing interest.

By identifying, reusing, and managing your best content, you can increase traffic and engagement organically, populate your social media calendar with less effort, and rank higher on search engines.

Publer also integrates with the Spintax generator, allowing you to save time and create human-like posts by adding proper keywords and synonyms.

Media Integrations

Media Integrations of Publer - Screenshot - Toolonomy
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Publer's Media Integrations feature allows you to organize and manage all your photos, videos, and Gifs in one library. With this, you can import media from various sources, including your local storage, Google Drive, Dropbox, OneDrive, and Unsplash, which offers royalty-free high-quality images.

You can also create thumb-stopping marketing photos and videos using Publer's built-in designing tools, Canva and VistaCreate. The Media Library also includes a built-in photo editor for quick editing and resizing of visuals.

With filters and search options, you can easily find the media you need and manage them individually or in bulk, using colored labels and favorite markers.

By sharing photos, videos, and gifs, you can brighten up your social media feed and increase engagement with your audience. Publer also offers you the ability to plan your Instagram aesthetic to turn visitors into followers and customers.

RSS Feed

RSS Feed of Publer - Screenshot - Toolonomy
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Publer's RSS Feed feature allows you to import, archive, filter, and schedule new articles from any website of your choice. This is a great way to keep your social media feed consistently populated with fresh content for daily engagement.

Automating new RSS Feed items saves you time and effort while increasing website clicks and converting readers into customers. To set up the RSS Feed, find the correct RSS Feed URL and add it to Publer along with all the important details.

You can then select and manage new items based on your preferences with options like Auto Post and Auto Schedule. Additionally, you can search through all RSS Feeds and share or delete articles directly from the dashboard.

Integrations of Publer

One of the things that makes Publer stand out as the best all-in-one social media management tool is its wide range of integrations.

In this section, we'll explore the different integrations that this social media management tool offers, and how they can help streamline your social media workflow.

Social Media Platforms

  • Facebook Page
  • Facebook Group
  • Instagram Posts
  • Instagram Stories
  • TikTok
  • Twitter
  • LinkedIn Profile
  • LinkedIn Page
  • Pinterest
  • Google Business Profile
  • YouTube
  • WordPress
  • Telegram

Cloud Storage Platforms

  • Google Drive
  • Dropbox
  • OneDrive
  • Unsplash

Graphic Design Platforms

  • Canva
  • VistaCreate

Link Shortening Platforms

  • Bitly
  • Rebrandly
  • PixelMe
  • Switchy
  • JotUrl
  • RocketLink
  • RetargetKit

Other Platforms

  • OpenAI GPT-4

Pricing Structure of Publer

When it comes to social media management, finding the right tool that fits your budget can be challenging. Publer offers a range of pricing options, making it accessible to businesses of all sizes.

In this section, we'll explore the various pricing plans as of August 2023 and features that Publer offers with each of the plans.

Free Plan:

  • 3 social accounts (except Twitter)
  • 1 workspace
  • 10 pending scheduled posts per account
  • 25 saved drafts
  • 24 hours posts history
  • Free trials on paid features
  • Link in Bio for Instagram

Professional Plan:

  • Starting at $12/month
  • Twitter integration
  • Unlimited workspaces
  • Unlimited scheduling & drafts
  • Unlimited media library storage
  • Eternal posts history
  • Unlimited RSS Feed automations
  • Unbranded Link in Bio for Instagram

Business Plan:

  • Starting at $21/month
  • All in Professional
  • Unlimited AI prompts
  • Analytics reports
  • Best times to post
  • Hashtag & content suggestions
  • Automatically recycle posts
  • Design professional videos

Note: Publer offers a discount of 20% for annual billing on all plans. Additionally, for every 9 social accounts or additional members, the 10th one is free.

PROS of Publer

Let's explore the reasons why Publer is a great all-in-one social media management tool. From its easy-to-use interface to its impressive scheduling capabilities, there are many benefits to using Publer.

In this section, we'll explore the top advantages of Publer and why it's a valuable tool for any social media marketer or online business owner.

  1. Robust Free Version: Publer's free version provides an impressive range of features for social media management, including post-scheduling, content curation, and basic analytics. This makes it an excellent option for small businesses or social media influencers who want to manage their social media presence without breaking the bank.
  2. Great UI & UX: Publer's clean and intuitive user interface, including a media library and post composer, makes it easy for users to navigate the platform and create engaging content quickly. This user-friendly approach allows beginners to get started with social media management in no time.
  3. Dedicated Mobile App: Publer's mobile app provides users with the flexibility to manage their social media accounts from anywhere, anytime, and on any device. This is particularly useful for those who need to manage multiple accounts on the go directly from their mobile phones.
  4. Schedule Based on Analytics: Publer's analytics feature analyzes previous post-performance to suggest the best time to post content. This helps users to maximize their reach and engagement, ensuring that their posts are seen by the right audience at the right time.
  5. Watermark Option: Publer provides a watermark feature that protects users' designs from being stolen or used without permission. This is particularly useful for photographers, designers, or content creators who want to protect their intellectual property.
  6. Schedule GMB Posts: Publer allows users to schedule Google Business Profile posts, which is not available on many other social media management platforms. This feature is particularly useful for small businesses that rely on local SEO to attract customers.
  7. AI Writing Assistant: Publer's AI writing assistant feature helps users to create high-quality and engaging content. This feature is particularly useful for those who struggle with writer's block or need inspiration for content creation.
  8. Flexible Pricing: Publer's pricing is flexible, allowing users to choose which social accounts they want to manage and providing relatively generous limits with their pricing tiers. This feature is particularly useful for businesses with different social media needs and budgets.
  9. YouTube & TikTok Integration: Publer offers integration with YouTube and TikTok, which is not available on many other social media management tools. This feature is particularly useful for content creators or businesses that rely on video content to engage with their audience.
  10. Customizable Posts: Publer allows users to customize posts based on where they're posting to, preview posts, and automatically schedule them. This feature is particularly useful for businesses that need to tailor their content to different social media platforms or audiences.
  11. Built-in Photo Editor: Publer's built-in photo editor allows users to crop, resize, add filters, add text, or draw on their photos within the platform. This feature is particularly useful for those who need to create custom visuals or graphics for their social media posts.
  12. Shortcodes: Publer allows users to create shortcodes for phone numbers, addresses, hashtags, or anything else they repeatedly use when posting on social media. This feature is particularly useful for businesses that need to include the same information in multiple posts or across different platforms.

CONS of Publer

Despite its numerous benefits, no tool is perfect. In this section, we'll go over the CONS of Publer. From minor quirks to potential deal-breakers, we'll provide an honest look at some of the downsides of using this platform.

  • Mobile App Limitations: The mobile app of Publer needs more features and functionality to match the web version. This can cause frustration for users who need to manage their social media on-the-go. For example, the inability to use certain tools or features of the web version may hinder a social media manager's workflow.
  • AI Restrictions: Publer's AI content creation feature is only available on the highest tier plan. This may prevent users on lower-tier plans from utilizing this helpful tool to improve their social media content. For example, a small business may not have the budget to upgrade to the highest tier plan but still wants to use AI to create engaging content.
  • No Dark Mode Feature: Publer doesn't offer a dark mode feature, which can be difficult for users who work at night and want to avoid straining their eyes. Such users would appreciate the option to automatically switch to dark mode based on their timezone or preferred time frame. Or having a manual way to change the theme mode would be great.
  • Limited Integrations: Publer doesn't offer as many integrations with third-party apps like Zapier, Make, or Pabbly Connect as other social media management tools. This can limit a user's ability to automate certain tasks and streamline their social media workflow. For example, a user may want to connect their social media accounts to their email marketing platform but is unable to do so with Publer.
  • Real-time Response Updates: The ability to view customers' responses within the app would be more helpful if they were updated in real-time and were easier to find. This can make it difficult for users to keep track of customer interactions and respond promptly. For example, a social media manager may miss important customer feedback if they have to search through multiple tabs and menus to find it.

Conclusion

Publer truly lives up to its reputation as the best all-in-one AI-powered social media management platform. Its wide range of features, intuitive interface, and powerful analytics make it an indispensable tool for any individual or business looking to expand its social media presence.

But don't just take my word for it - give it a try yourself! With Publer, you can simplify your social media management and focus on what really matters - engaging with your audience and growing your business.

So what are you waiting for? Share this article with your friends and colleagues, and leave a comment below to let us know how you've used Publer to take your social media game to the next level.

The possibilities are endless, and we can't wait to see what you'll achieve for your online business presence with this game-changing social scheduling app by your side.

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